Core Values

  • Client first:
    To keep the client interests on our highest priority.
  • Quality Assurance:
    To ensure supreme quality products and services at all times. Instilling total quality management by continuous improvement, research and development.
  • Transparent Dealing:
    To ensure visibility in our procedures and work etiquette to the extent of maximum transparency for our clients and employees.
  • Fostering employee empowerment:
    To encourage employees take critical decisions and generating new ideas for company growth.

  • Dynamic organization:
    To ensure that we pace up with the fast moving business environment by launching new product and technologies, adopting latest business practices and progressing our employee career growth.

  • Culture of Friendliness:
    To assure better understanding of standard operating procedure we keep a candid culture throughout the organization.
  • Corporate Social Responsibility:
    To conduct our business in an ethical, adaptive and empathic manner ensuring socially responsible behavior at all times.
  • Complying to safety standards:
    To ensure environmental safety by offering safe and hazard free products and keeping training and development for our stakeholders.

Our Brands

  • Maxen CE- An indigenous brand; a brain child of Maxen Group. Light construction equipment sourced directly from Chinese leading factories is branded under ‘MAXEN- CE’ label which is a registered trade mark of Pakistan.
  • Wacker Neuson (Germany)- Manufacturers of premium quality construction equipment with a deep rooted history and standing in the international market.
  • KORMAX (Korea) - Light construction machinery from Korea with a diversified portfolio promising the best money could buy.
  • Icaro (Italy): Pioneers and leader of rebar machinery in the world. Icaro machinery is rugged and onetime buy! Works for generations to come.
  • CMAX (China) – State owned brand of China leading the global construction hoist market. Also offering tower cranes and other heavy machinery for concrete technology and earth moving equipment.
  • Pentax (Japan)- Time tested surveying equipment offering a wide range of instruments such as automatic levels, thedolites, total stations, gps and other surveying accessories. Guaranteeing accuracy in land survey jobs of varying level of complexity.

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