History – Walk down the memory lane

It was early 2005 when two energetic business graduates based in Karachi conceived the idea of establishing a specialist company dedicated for the supply of light construction machinery. They coined the name ‘MAXEN’ with a twofold meaning MAX-EN ‘MAXIMUM- ENGINEERING’. Hence the company was registered as an importer and got engaged in sourcing of construction equipment from foreign manufacturers making it available for the local firms and government organizations.

From the beginning MAXEN was committed towards quality and it affiliated its supply chain with manufacturers around the globe having sizable name. To gain leverage in its local operation the management soon realized to upsize its organizational structure. By 2007, the company was heard well in the four corners of the city so it took the operation nationwide. Maxen became the premium construction equipment supplier amongst government organizations, private construction companies, institutions and NGOs by midst of 2008.

Remarkably an initiative of its kind was taken in 2009 by establishment of an in-house mechanical workshop. The same facilitated repairs and maintenance of the supplied construction equipment in a timely manner for client benefit. Today the same workshop services not only the supplied equipment but also facilitate onsite remedial actions through its team of technicians.

Fulfilling it social responsibility the team launched a massive training and development drive in 2010. The salient feature of this campaign was that it was absolutely ‘FREE OF COST’. Candidates from engineering background were motivated to be a part of these sessions conducted at MAXEN head office. The disciplines covered were land surveying, quantity surveying and material testing. In within short time period the group conferred hands on training thousands on candidates who are now working at job sites nationwide and some even internationally.

Moving on the management realized the importance of fostering its distribution channels deep down the national market. Officially in 2011 a network of authorized sub distributors was established that enabled products imported by MAXEN made available at various sale points in cities like Islamabad, Lahore, Multan and Faisalabad etc.

The vibration in the name was audible with mutual team work, commitment to service and promise of quality. New scope of construction equipment was added from Korea, Italy for a larger choice of client by 2013. The company spent quite some time already in the business of light construction machinery and got tremendous acknowledgement from the market. The management then stepped in the business of heavy construction machinery by the end of 2014. The scope of equipment under MAXEN umbrella was magnified with this move. There were new associations the company made with European and Chinese manufacturers of Heavy and earth moving machinery by the end of 2015.

Today with the grace of Almighty, MAXEN finds itself a competent supplier and service provider for nearly every equipment that covers the construction machinery domain.

Core Values

  • Client first:
    To keep the client interests on our highest priority.
  • Quality Assurance:
    To ensure supreme quality products and services at all times. Instilling total quality management by continuous improvement, research and development.
  • Transparent Dealing:
    To ensure visibility in our procedures and work etiquette to the extent of maximum transparency for our clients and employees.
  • Fostering employee empowerment:
    To encourage employees take critical decisions and generating new ideas for company growth.

  • Dynamic organization:
    To ensure that we pace up with the fast moving business environment by launching new product and technologies, adopting latest business practices and progressing our employee career growth.

  • Culture of Friendliness:
    To assure better understanding of standard operating procedure we keep a candid culture throughout the organization.
  • Corporate Social Responsibility:
    To conduct our business in an ethical, adaptive and empathic manner ensuring socially responsible behavior at all times.
  • Complying to safety standards:
    To ensure environmental safety by offering safe and hazard free products and keeping training and development for our stakeholders.

Our Brands

  • Maxen CE- An indigenous brand; a brain child of Maxen Group. Light construction equipment sourced directly from Chinese leading factories is branded under ‘MAXEN- CE’ label which is a registered trade mark of Pakistan.
  • Wacker Neuson (Germany)- Manufacturers of premium quality construction equipment with a deep rooted history and standing in the international market.
  • KORMAX (Korea) - Light construction machinery from Korea with a diversified portfolio promising the best money could buy.
  • Icaro (Italy): Pioneers and leader of rebar machinery in the world. Icaro machinery is rugged and onetime buy! Works for generations to come.
  • CMAX (China) – State owned brand of China leading the global construction hoist market. Also offering tower cranes and other heavy machinery for concrete technology and earth moving equipment.
  • Pentax (Japan)- Time tested surveying equipment offering a wide range of instruments such as automatic levels, thedolites, total stations, gps and other surveying accessories. Guaranteeing accuracy in land survey jobs of varying level of complexity.